How Your Employees Are Unselling You

Nice Reception people at DICE in Stockholm

It’s tough enough in sales to find and sell to new customers. It’s even tougher when your biggest competitor is your own company. Most employees think it’s only the salespeople who sell.

Little do they realize that they, too, are exhibiting sales skills every time they have contact with customers.

The sale starts with the gatekeeper. What’s the attitude when the phone is answered? Do the words and attitude match? Does she mean it when she says, “How can I help?”, or does she convey, “You’re bothering me. What do you want?”

When a customer comes in with a service problem, does the service person feel he’s being imposed upon? “You’re a pain” is often the message customers receive.

Billing problem? I’ve seen hundreds of accounts lost because the billing department was indifferent, rude, or downright obnoxious.

Selling is tough. Don’t make it impossible. Quit competing against yourself.

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