Too many companies teach selling products and services, when they should be teaching how to engage, connect, communicate, promote, and position. Give customers a reason to find you, talk with you, and buy from you.
One business owner wanted to buy one of our products but wanted us to remove our copyright protection showing our company name. Didn’t want his competitors to find us and buy our products and compete with him. Kudos for asking, but our attorney is dead set against it. The owner decided not to buy for this one reason. Rather than give his customers a reason to buy from him – to engage them, communicate with them, and position himself for the sale – he chose not to do anything for fear of his competitors.
If you were interviewing someone for a sales position and they told you they were afraid of the competition, would you hire them?
Selling is more than products and prices. It’s more than beating the competition. It’s about having the courage to do what needs to be done while knowing you can handle whatever happens.
Am I flirting with me?: Sometimes our worst competitors are winking at us in the mirror.