You know the secret of selling. When asked you’ve shared it. But it’s so simple people don’t believe it.
You’re reluctant to share the secret. Not because you want to keep it, but because it’s so simple you know they won’t do anything with it.
The secret has two parts. You see it around you every day. A homerun clears the fence by inches. A president is elected by a handful of votes. A race is won by one step. The sale is made by a personal touch. The secret is small things make all the difference.
That’s the easy part. The second part separates the winners from losers: it’s your responsibility to act to help make the difference.
They know the combination: Why will the top salespeople always leave the others in the dust? They don’t just understand the secret, they act on it. That’s the real secret.