Doing a cold call, the president told me, “I’ll give you fifteen seconds to make your point.”
Thanks to having mastered the “high concept” idea described in Paul Brown’s book, Your Attention, Please, I was prepared and delivered. Hollywood scriptwriters use what they call the “high concept” to submit story ideas to producers and directors. The “high concept” requires them to clearly convey their story idea in twenty-five words or less.
How would you describe your service or product this quickly? For example, “GoDaddy.com offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions.” The television series “The Good Wife focuses on the wife of a former Cook County state’s attorney who has been jailed following a public sex and corruption scandal.”
Blaise Pascal, the French mathematician, physicist, inventor, and writer expressed the difficulty of succinctness in a letter to a friend: “I’m sorry about the long letter. I didn’t have time to write a short one.”
P.S.: Your first fifteen seconds can launch a career. Be ready.