We’ve all done it. Called someone by the wrong name. Slipped and fell on the ice when entering the building. Lost our train of thought when talking with a customer.
What do you do in an embarrassing situation? You can pretend it never happened and take no responsibility for it. Psychologists have found observers expressed dislike for the individual who does this.
You can confidently try to remedy the situation. Observers are unfavorable to anyone who maintains their aura of self-confidence.
Or you can express your embarrassment and try to fix the situation. Observers best like those who show their embarrassment and find those people endearing. They’ve seen themselves in similar situations and feel the pain.
When it happens, use embarrassment to your advantage. Maybe get a laugh out of it. People will see you as vulnerable and human and quickly bond with you.