Quick Quirky Quotes™ for Week of April 14, 2014

Clown clear 4 for blogSobriety Test
“If you’re the designated driver, have fun with it. At the end of the night drop the people off at the wrong houses.” – Jeff Foxworthy

Keep Failing Until You Get It Right
“How do you get started in this business?” they ask.
“You go out and you fail.” – Stephen Colbert when comedians ask how they can break into the business

Choose One
“You have three choices in life: be good, get good, or give up.” – Gregory House, “House M.D.”

Plugging Away
“You never master anything. You just keep working at it.” – Denzel Washington to David Letterman on his hobby of boxing

Political Advisor
“I have too much respect for the truth to drag it out on every trifling occasion.” – Mark Twain

 

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Icon Cover - AE - Red Ribbon 6Get a FREE copy (PDF abridged edition) of my new book The Wickedly Fun Dictionary of Business – Words That Escaped Me Before My Brain Finished Downloading. It’s quick. It’s quirky. It’s fun!

Download it free at http://www.FootInTheDoor.com.

Here’s a quick peek:

butt-dial, v. Smart ass.

consciously incompetent, adj. The second lowest level of competence. You’re stupid and you know it. Why the Dummies and Idiots books are so popular.

kiss off, v.t. The subject line on your email from your last job interview.

texting, v. Wrds wtht vwls. (Why texting isn’t big in Hawaii.)
“Dear Students: I know when you’re texting in class. Seriously, no one just looks down at their crotch and smiles. Sincerely, Your Teacher.” – Sign posted in high school class

unconsciously incompetent, n. The lowest level of competence. You’re stupid and you don’t know it. It’s when someone asks you to name the ten Supreme Court Justices and you actually come up with ten names.

unintended consequences. Didn’t see that coming! Your mind leaving you thoughtless and alone without telling you it was going.
“Oops!” – Embarrassed presidential contender, and Texas Governor, Rick Perry with his 53-second brain freeze unable to remember one of the three federal departments he wanted to abolish in a nationally televised GOP debate

Attention business owners, sales managers, salespeople, and marketing executives: at the back of the book you’ll see a referral strategy to find new business if you’d rather not cold call.

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The Mosquito Elevator Speech

A Mosquito feeding on blood

Mosquitoes have a lesson for salespeople: make the customers itch. Sure, the tiny gnats with hypodermic noses could brag about how small they are, how fast they can be in and out, and how stealth they are. But they don’t. They just do what they do best. Make you itch. And then scratch that itch.

There are several ways salespeople can design their “elevator speeches”. You can brag about yourself, product, and company. You can list your customers. Spit out your prices. But, like the gnat, you’re just an annoyance.

Be like the mosquito. Stick it to ’em. Ask them about problems you know they’re likely to have and watch them squirm.

A sales trainer might ask, “How many of your people didn’t meet quota last month?” A banker might ask, “How much are you paying in hidden monthly fees that you don’t even understand?” Sell advertising? How about “Would you like a foolproof way to measure the leads and sales you get from your advertising?” What if you’re a staffing rep calling on a commercial account? “Could the employee candidates being sent to you be better qualified so you don’t waste countless hours doing interviews going nowhere?”

The question becomes your elevator speech because you’re talking about what makes you different. Even better, prospects are talking about their problems they need to solve.

The prospects can either continue itching, or scratch the itch. Their choice. But you get their attention.