Quick Quirky Quotes™ for Week of April 14, 2014

Clown clear 4 for blogSobriety Test
“If you’re the designated driver, have fun with it. At the end of the night drop the people off at the wrong houses.” – Jeff Foxworthy

Keep Failing Until You Get It Right
“How do you get started in this business?” they ask.
“You go out and you fail.” – Stephen Colbert when comedians ask how they can break into the business

Choose One
“You have three choices in life: be good, get good, or give up.” – Gregory House, “House M.D.”

Plugging Away
“You never master anything. You just keep working at it.” – Denzel Washington to David Letterman on his hobby of boxing

Political Advisor
“I have too much respect for the truth to drag it out on every trifling occasion.” – Mark Twain

 

NEW! JUST RELEASED!

Icon Cover - AE - Red Ribbon 6Get a FREE copy (PDF abridged edition) of my new book The Wickedly Fun Dictionary of Business – Words That Escaped Me Before My Brain Finished Downloading. It’s quick. It’s quirky. It’s fun!

Download it free at http://www.FootInTheDoor.com.

Here’s a quick peek:

butt-dial, v. Smart ass.

consciously incompetent, adj. The second lowest level of competence. You’re stupid and you know it. Why the Dummies and Idiots books are so popular.

kiss off, v.t. The subject line on your email from your last job interview.

texting, v. Wrds wtht vwls. (Why texting isn’t big in Hawaii.)
“Dear Students: I know when you’re texting in class. Seriously, no one just looks down at their crotch and smiles. Sincerely, Your Teacher.” – Sign posted in high school class

unconsciously incompetent, n. The lowest level of competence. You’re stupid and you don’t know it. It’s when someone asks you to name the ten Supreme Court Justices and you actually come up with ten names.

unintended consequences. Didn’t see that coming! Your mind leaving you thoughtless and alone without telling you it was going.
“Oops!” – Embarrassed presidential contender, and Texas Governor, Rick Perry with his 53-second brain freeze unable to remember one of the three federal departments he wanted to abolish in a nationally televised GOP debate

Attention business owners, sales managers, salespeople, and marketing executives: at the back of the book you’ll see a referral strategy to find new business if you’d rather not cold call.

How to Write An Email That Gets Read

“Call me Ishmael.”

emailAny writer will tell you that the first line of their work is the most important. Herman Melville’s opening line to Moby Dick has been voted the best first sentence of any novel in history by the American Book Review. The first line needs to grab your attention, create curiosity, and compel you to read the next line.

The subject line of your email is your hook. Your opening salvo determines if your email goes to spam or gets opened and read. Create and update a list of subject lines that work for you. I keep a list and continually tweak it and measure my response rate.

Next, learn how to write a good email. If you’re sending a first-time email to a new prospect or client, it should read like a movie poster. “If it looks like a quick read, rather than a major investment of time and attention, you’re likely to give it a look,” says Paul Brown, Your Attention Please. Three very short paragraphs on a first email should do it.

How do you learn to write compelling text? Take Roy H. Williams’ (The Wizard of Ads) advice – read poetry. Williams says it’s not who you reach, it’s what you say. Reading poetry shows you how to say much with little in the most creative ways.

HER CHARIOT RACED
AT EIGHTY PER
THEY HAULED AWAY
WHAT HAD BEN HUR
BURMA-SHAVE

Don’t send any attachments with your first emails. Always ask your reader for permission. And keep any graphics (signature line, company logo) small in size so you won’t clog-up the recipient’s mailbox.

This is not everything you need to know, but it’s a good start.