Warm Calling? Who Do You Think You’re Kidding?

During a break in our Cleveland seminar, an owner told me I should change the name of our seminar from Cold Calling for Cowards® to “How to Make Warm Calls”. He stresses to his salespeople to think of their calls as being warm calls and not cold calls to make the process more fun.


Couple of things.

First, the title of the seminar has brought in over 150,000 attendees. Why? The title is emotional. People identify with the feeling.

Second, cold calling isn’t fun. It works. But it isn’t fun. Cold calling sucks and changing the name isn’t going to take the dread out of the process. Just like the rose, cold calling is still cold calling by any other name.

The truth about cold calling? Those who actually do it know what I’m talking about.


It’s Okay to Be a Coward When Cold Calling

People ask why I call my seminars and book Cold Calling for Cowards®. Here is an excerpt from my book explaining the reason behind the use of the word “coward”:

“Dr. Viktor Frankl was an Austrian, psychiatrist – and Jewish. Dr. Frankl and his sister would be the only two from his family to survive the German death camps. At the end of the war he wrote the book, Man’s Search for Meaning.

“Dr. Frankl created the word logotherapy. He’s also the father of the phrase paradoxical intention, which is what logotherapy means. His concept says that it seems the more you want something, the more elusive it becomes. The harder you try to grasp the prize, the more slippery it becomes. He said you can actually use this concept to your advantage, especially when it comes to physical sensations.

“For example, in the morning you’re staring at that 300 pound phone, knowing you need to make your cold calls. Your hands begin to shake. Perspiration forms on your brow. Your breathing is rushed. Your voice squeaks. You surrender to your fears. You can’t do it. You suddenly remember the report that’s due next week. (Sales managers know that if they have paperwork that needs to be completed, just tell their salespeople to cold call.) You’ll make your calls tomorrow.

“No you won’t. Who are you kidding?

“Use Dr. Frankl’s paradoxical intention to overcome your fears.

“When you’re cold calling, get a 3×5 card and write the word COWARD on it. Try to be a coward when you call the people. Try to physically shake. Try to hyperventilate. Try to have your mind go blank. The funny thing is, the harder you try, the calmer you get. Paradoxical intention.”

To learn more and order a copy visit www.FootInTheDoor.com.

Why Are You Always Surprised When Cold Calling?

The following is an excerpt from The Blueprint for Cold Calling Scripts:

As more than one salesperson has described cold calling to me, “It’s 15 seconds of sheer terror.” Actors and public speakers call it stage fright. And because they can’t handle the stage fright, many future actors, speakers, and salespeople change careers.

But as everyone admits, once you go on stage, once you speak your first lines, you begin to relax and wonder why you were so scared in the first place. Once you start, your knowledge, experience, and skills take over and guide you to a successful conclusion.

On the first call, one, maybe two things are going to happen:

  1. You will talk with the gatekeeper.
  2. You will talk with the principal.
  3. You will get someone’s voicemail.

Since you know any of these three things is going to happen, there’s no reason you can’t be prepared. When you’re prepared, all those physical sensations of the sweaty palms, shaking hands, and blank mind go away.

To learn more and order your book today, visit www.FootInTheDoor.com.